John Dickinson-Lilley

Whether you’re poolside in Portugal or queuing at Pret, there’s one sound you can’t escape this summer: Jet2’s commercial jingle. That distinctive “Hold My Hand” by Jess Glynne has become the unofficial soundtrack to British getaways since before we could spell PCR.

Why does the recovery phase matter? Because that’s where your real reputation lives and breathes. You can’t simply reset a reputation after a crisis. But you can rebuild it with intention.

Crisis communications and PR plans are essential tools. Crisis preparedness is only ever as strong as the organisational culture that underpins it. Need support to build a crisis-ready culture, prepare your leaders for uncertainty, or embed trust into your crisis PR strategy? Get in touch. At Summit Communications, we support organisations before, during and after the storm.