Crisis PR

Why does the recovery phase matter? Because that’s where your real reputation lives and breathes. You can’t simply reset a reputation after a crisis. But you can rebuild it with intention.

Crisis communications and PR plans are essential tools. Crisis preparedness is only ever as strong as the organisational culture that underpins it. Need support to build a crisis-ready culture, prepare your leaders for uncertainty, or embed trust into your crisis PR strategy? Get in touch. At Summit Communications, we support organisations before, during and after the storm.

Crisis PR isn't enough, crisis preparedness is the key. Summit Communications focuses on supporting organisations to be ready for a crisis and offering impactful strategic support when crisis hits.

It’s not unusual for organisations to struggle when facing a critical incident. Even if you have a crisis plan (and many don’t), it’s the...