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🌴 Sun, Sea & Soundbites: How Jet2 Nails Brand Message Recall (and What You Can Learn)
Whether you’re poolside in Portugal or queuing at Pret, there’s one sound you can’t escape this summer: Jet2’s commercial jingle. That distinctive “Hold My Hand” by Jess Glynne has become the unofficial soundtrack to British getaways since before we could spell PCR.

John Dickinson-Lilley
Aug 32 min read


Recovery Isn’t a Crisis PR Afterthought—It’s the Reputation Management Strategy
Why does the recovery phase matter? Because that’s where your real reputation lives and breathes.
You can’t simply reset a reputation after a crisis. But you can rebuild it with intention.

John Dickinson-Lilley
Jul 274 min read


Culture Eats Crisis Communications Plans for Breakfast
Crisis communications and PR plans are essential tools. Crisis preparedness is only ever as strong as the organisational culture that underpins it. Need support to build a crisis-ready culture, prepare your leaders for uncertainty, or embed trust into your crisis PR strategy? Get in touch. At Summit Communications, we support organisations before, during and after the storm.

John Dickinson-Lilley
Jul 204 min read


Time for Strategy, Not Scramble - PR, Politics and the week that was
It’s been quite the time for political theatre – and this time, Labour is centre stage, under pressure, and struggling to hold the...

John Dickinson-Lilley
Jul 63 min read


Could the Government’s Welfare Reforms Be a Public Opinion & PR Gamble?
Could the Government's Welfare Reforms Be a Public Opinion Gamble? Public polling by More In Common finds public support with disabled people particularly given the type, nature, and severity of these proposed cuts.

John Dickinson-Lilley
Jun 247 min read


Crisis PR Is Dead. Long Live Crisis Readiness.
Crisis PR isn't enough, crisis preparedness is the key. Summit Communications focuses on supporting organisations to be ready for a crisis and offering impactful strategic support when crisis hits.

John Dickinson-Lilley
Jun 174 min read


Decoding UK Fiscal Events: Budget, Spring Statement, and Spending Review Explained
An explainer on UK Government Fiscal Events - the Budget, Spring Statement, and Spending Review.

John Dickinson-Lilley
Jun 105 min read


Clarity Before Creativity: A Smarter Way to Plan Campaigns
Discover why clarity drives campaign success. Learn how structured planning helps comms teams deliver outcomes with confidence and impact.

John Dickinson-Lilley
Jun 83 min read


Why Every PR & Public Affairs Campaign Needs a Plan — Even In A Hurry!
This campaigning planning tool is key to delivering successful and high-impact results.

John Dickinson-Lilley
Jun 13 min read


Communication Strategy Without a Centre of Gravity - Why the Government's messaging isn’t landing – and what it’s missing
Sir Kier Starmer standing a lectern with 'Plan for Change' to either side of him and above him in white letters on a red background....
jdlconnect
May 255 min read


Why Problem-Solving Is the Most Valuable Strategic Skill in PR and Change Leadership
A pair of white hands managing a Rubic's Cube mind-puzzle game I've spent over two decades working in PR, public affairs, campaigning,...
jdlconnect
May 182 min read


Post Local Elections: Public Affairs in the Age of Disruption
Picture of the UK Houses of Parliament with Big Ben to the right foreground and Sovereigns Tower to the left with the river in front. The...
jdlconnect
May 113 min read


Strategy: It's the Name of the Game
A picture of a chess board with black and white opposing pieces on a classic black and white chequer board Whoever you are and wherever...
jdlconnect
May 53 min read


The Power of The Press Release - Top PR Tips For Crafting Newsworthy Stories
Top tips and professional advice on how to write a brilliant press release that tells the perfect story.

John Dickinson-Lilley
Apr 282 min read


Change Starts with a Conversation
Every year brings change – it's the one reliable constant in our lives. And 2025 has certainly brought change beyond any reasonable...
jdlconnect
Apr 252 min read


Crisis Communications, Crisis PR and Reputation Management - Summit's 6 Steps to Getting Ahead in a Crisis
It’s not unusual for organisations to struggle when facing a critical incident. Even if you have a crisis plan (and many don’t), it’s the...

John Dickinson-Lilley
Apr 232 min read
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