Why does the recovery phase matter? Because that’s where your real reputation lives and breathes. You can’t simply reset a reputation after a crisis. But you can rebuild it with intention.

Crisis PR isn't enough, crisis preparedness is the key. Summit Communications focuses on supporting organisations to be ready for a crisis and offering impactful strategic support when crisis hits.

It’s not unusual for organisations to struggle when facing a critical incident. Even if you have a crisis plan (and many don’t), it’s the...